Global Marketers Are Rewriting Growth in the Algorithmic Era: Dentsu Unveils 2026 CMO Navigator

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Dentsu today announced the release of its CMO Navigator – Media Edition 2026, the latest installment of its global CMO research series exploring how marketing leaders are transforming their organizations in response to rapid shifts in technol...

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Arla Foods extends 25‑year partnership with dentsu’s Cara...

Two-year extension spans the UK, Sweden, Denmark and the Netherlands, advancing Arla’s marketing ambition in close collaboration with The Barn, Arla’s in‑house agency Carat, a dentsu company, today...
Grey square with the white text saying 'Generative Audiences' across the centre

Dentsu Launches Generative Audiences: AI-Powered Growth I...

The first solution to combine deterministic precision with the scale of AI generated, individual level personas - calibrated to real world truth in every platform - ending the era of segment level ...
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iProspect Strengthens Long-Term Global SEA Partnership wi...

Following a competitive pitch, the partnership spans AI-led SEA strategy and execution across more than 150 markets worldwide. Digital performance agency iProspect has successfully renewed and expa...
A graphic design on a dark background titled "GLOBAL AD SPEND FORECASTS." The center features a stylized row of thin vertical lines in various colors including purple, red, teal, green, and blue, which are spaced widely on the left and clustered tightly on the right. The bottom text reads "DECEMBER 2025" alongside the Dentsu logo and the tagline "INNOVATING TO IMPACT."

Global Ad Spend Set to Surpass $1 Trillion for the First ...

Global advertising spend is forecast to grow by 5.1% in 2026  Worldwide investment will surpass 1 trillion USD for the first time on record  Asia Pacific remains the fastest growing region, ...
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Dentsu Unveils Key 2026 Media Trends: Human Truths in The...

Three enduring human behaviors shaping the future of media, marketing, and growth Dentsu has unveiled its 2026 Media Trends report, Human Truths in the Algorithmic Era, revealing how three enduring...
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Dentsu’s SMG Studio, the LEGO Group and Fictions launch L...

SMG Studio, a dentsu company, the LEGO Group and Fictions, is proud to announce the release of LEGO® Party!, a vibrant multiplayer party game designed to bring friends and families together for fas...
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Dentsu Partners with Index Exchange and Chalice AI to Bui...

Index and Chalice to Power Strategic Transformation of dentsu’s Programmatic Capability Across Europe Index Exchange Inc., one of the world’s largest independent supply-side platforms (SSPs), and C...
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Vodafone Retains dentsu Led by Carat for Media Buying Acc...

Three-year contract renewal spans 11 EMEA markets.  Dentsu agency Carat has successfully retained the Vodafone Group media buying account across Europe, the Middle East and Africa (EMEA), securing ...
Global Ad Spend Forecasts June 2025

Dentsu secures major BMW Group media win across Europe, l...

Integrated appointment spans 23 markets, activating  “Networked Intelligence” model at scale Dentsu is proud to announce a significant expansion of its longstanding partnership with BMW Group, secu...
Global Ad Spend Forecasts June 2025

Ad Spend Forecast To Grow By 4.9% In 2025, Despite A Redu...

Worldwide ad spend is forecast to grow by 4.9% in 2025 to reach $992 billion, despite a reduced economic outlook. Digital ad spend is forecast to grow by 7.9% in 2025 to reach US$678.7 billion...
Dentsu Partners with Evidenza to Integrate Synthetic Audiences into Next Gen Media Planning

Dentsu Partners with Evidenza to Integrate Synthetic Audi...

CANNES, France – 17th June, 2025 - Dentsu today announced a new strategic partnership with Evidenza, to develop a Next Gen planning capability tailored to the evolving demands of the Algorithmic Er...
Dentsu Expands Global Sports & Entertainment Offering to “Connect Culture to Commerce” for Brands and Rights Holders

Dentsu Expands Global Sports & Entertainment Offering to ...

Appoints New Global Head of dentsu Sports & Entertainment  Expands “dentsu anime solutions” to North America, China and South East Asia  Launches dentsu Sports Analytics into MENA with n...
Dentsu Selects MiQ Sigma to Help Power Next Gen Media Operations

Dentsu Selects MiQ Sigma to Help Power Next Gen Media Ope...

First holding company to leverage MiQ's AI-powered solution, establishing MiQ as dentsu's Intelligence Partner to help clients navigate the Algorithmic Era LONDON – MiQ and dentsu today announced a...
FOX Sports Films announces CULTURE OF WINNING: POLYNESIAN FOOTBALL PRIDE premiering on FOX

Polynesian Football Pride on Fox Sports Films

LOS ANGELES - FOX Sports Films announces today a new documentary CULTURE OF WINNING: POLYNESIAN FOOTBALL PRIDE, an inspiring film spotlighting the dominance of Polynesian athletes in the sport of f...
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The Gen Z Effect Shaping Media Trends

New Thought Leadership Explores How Gen Z is Transforming the Media Landscape Dentsu has launched its latest thought leadership report, The Gen Z Effect: Shaping the Year of Impact, a bold explorat...

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