Interest. Earned.
Explore dentsu’s Financial Services Consumer Navigator 2026, examining how UK consumers use AI, engage with financial creators and decide which providers deserve their consideration - and their trust.
Based on research among 2,000 UK adults, the report explores what happens beyond the first encounter: how AI informs shortlists, where people turn after creator content, and when uncertainty holds decisions back. It also examines the permissions consumers would give providers to offer more personalised help.
Download Interest. Earned. for practical insights into financial services marketing, from earning visibility in AI search to connecting media, creative and customer experience around decisions that matter for growth.
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