Differin is revolutionizing acne treatment with its first-of-its-kind “Level Up” campaign, strategically focused on supporting gamers with skincare education to build confidence and community.
Acne’s Impact
According to the American Academy of Dermatology Association, Acne is the most common skin condition in the United States, affecting up to 50 million Americans annually and is projected to affect over 9% of the total global population. Approximately 85% of people between the ages of 12 and 24 experience at least minor acne.
Acne is less embarrassing to battle than prior generations but a battle still being fought. Acne can have a significant emotional impact – individuals with acne have a 42% higher risk of developing depression, with 60% reporting decreased confidence and 58.2% feeling lonely.
However, gaming can be beneficial for mental health, with studies showing that 73% of players believe video games improve creativity, and 69% agree that gaming builds problem-solving and teamwork skills.
Gaming’s Growth
With 3.4 billion gamers worldwide, projected to reach 4.5 billion by 2030, gaming is a place and space for connectivity and creativity continues to grow. Gaming generates $282.3 billion in global revenue, surpassing movies and music combined.
According to NewZoo, globally, 85% of consumers engage with games, with 80% playing, 64% viewing gaming content, 35% participating in online communities or creating content, and over 90% of Gen Alpha and Gen Z, those mostly affected by acne, are actively engaging with video games and gaming content.
Twitch and Differin: A Dynamic Duo
Get ready for an epic collaboration! Differin and Twitch are bringing you two exclusive streams featuring top-tier gamers. Tune in to watch Fortnite legends Nickeh30 and Chica, as they dominate their favorite Battle Royale game on September 30, 2024 from 1:00pm-3:00pm EST. Differin will reward the streamers and their communities with gifted channel subscriptions, making this a must-watch event for gaming enthusiasts.