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Welcome to dentsu’s latest Consumer Vision study: Mothers of Reinvention. Spanning 25 markets and one of our largest global foresight studies to date, it provides a clear view of the forces set to reshape technology, culture, consumers and brands over the next five to ten years. It’s grounded in insights from 30,000 consumers and interviews with 20 experts across fields including cultural sociology, AI law and consumer psychology.

Why this matters: We are all experiencing the future in real time, through AI, shifting expectations around originality and trust, and evolving ideas of progress and identity. This report is designed as a strategic compass for marketers, helping leaders translate emerging signals into practical moves for growth.