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Media

About

Capabilities

Insights

Our Work

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Turning media into momentum 

In a market defined by rapid change, fragmented attention and accelerating technology, we believe media works best when it’s treated as a strategic advantage, not a standalone channel. 

As an omnichannel marketing agency, we offer end-to-end media solutions that focus on driving growth and value. We combine deep human insight with advanced data, platforms and AI to design media solutions that deliver both immediate performance and long-term brand value.  

By bringing together culture, content, commerce and technology, we help brands show up in more meaningful, relevant and effective ways across every touchpoint. We are home to three award-winning media brands: dentsu X, Carat and iProspect.

Explore our media capabilities

Media Strategy & Planning

Media Strategy & Planning

We create end-to-end brand experiences that drive growth.

Through thoughtful media strategy and planning, we help clients make smarter, more impactful decisions that drive high performance. In today’s complex, interconnected landscape where seamless experiences matter more than ever, we enable brands to navigate with confidence and deliver results that truly resonate.

Programmatic Advertising

Programmatic Advertising

Activate reach and efficiency

We deliver audience-first, brand-safe premium and programmatic campaigns built around clearly defined outcomes. By harnessing our ad tech partnerships, we unlock smarter targeting, supported by rigorous campaign monitoring, efficient planning and detailed performance measurement to maximise results.

SEO Services

SEO Services

Activate discoverability

We analyse the competitive landscape, craft compelling content, and optimise technology to enhance your website’s visibility across platforms like YouTube and Amazon. Our integrated SEO and paid search solutions reveal untapped opportunities, supported by comprehensive off-site, on-site and technical optimisation strategies that drive sustained performance and growth.

eCommerce Marketing Solutions

eCommerce Marketing Solutions

Activate eCommerce demand

As a progressive commerce marketing agency, we use unique data tools to identify consumer intent and optimise brand presence across social, retail, and online platforms. Through connected media, ecosystem intelligence and integrated commerce solutions, we drive scalable impact and sustained growth for brands in an increasingly competitive marketplace.

Paid Search Adverting Services (PPC)

Paid Search Adverting Services (PPC)

Activate intent

We connect brands with the right audiences through data-driven, personalised search experiences. By harnessing advanced technologies and strategic partnerships, we refine paid search strategies that fuel business growth. Our approach integrates data seamlessly across markets, delivers at a global scale, supports omnichannel execution, and drives continuous improvement through always-on experimentation.

Social Media Advertising (Paid Social)

Social Media Advertising (Paid Social)

Activate communities

We excel in social media advertising, from performance-driven campaigns to large-scale brand initiatives, leveraging partnerships with leading platforms to tap into unique audience insights. Our expertise spans creative paid social strategy, data-led campaign execution, deep platform knowledge and technology-enabled optimisation, helping brands build meaningful connections at scale.

CRO (Conversion Rate Optimization)

CRO (Conversion Rate Optimization)

Activate conversion

We harness our technology partnerships to build UX roadmaps aligned with client cycles, reducing resource demands while improving cost per action and driving stronger conversion rates. Through focused CRO strategies, we deliver comprehensive reporting, proven optimisation frameworks, and robust technology solutions that elevate performance and strengthen overall media effectiveness.

Our latest thinking

Dentsu’s 2026 Media Trends Report
Thought Leadership

Dentsu Media Trends Report 2026

At Carat, we explore dentsu’s nine trends as we shape solutions for our clients’ media challenges that reach audiences at their most human moments.

Read more

Data Consciousness Project 2025
Whitepaper

Data Consciousness Project 2025

The dentsu Data Consciousness Project (DCP) is our future-focused annual exploration into the evolving dynamics between consumers and their data.

Read more

Ad Spend Report 2025
Report

Ad Spend Report 2025

Despite ongoing macroeconomic uncertainty, global advertising spend is forecast to rise by 5.1% in 2026, surpassing the $1 trillion mark for the first time ($1.04 trillion).

Read more

Our Work

iProspect X L'Oreal

iProspect x Solo by MYOB

ahm

Awards

  • B&T Awards
  • Women Leading Tech Awards
  • Next of the Best Awards
  • e4m
  • Campaign Asia
  • Spikes Asia
  • Mumbrella Awards
  • B&T Women in Media logo
  • AFR Great Place to Work logo
  • Ad News Awards logo

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Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.