Challenge

Hungerstation’s primary goal in 2024 is to target their communication and sales efforts towards the young audience, who have a significant appetite in this market. Hungerstation has been relying on conventional methods to deliver their messages through various media spots, but these approaches have lacked the youthful energy needed to connect with their core audience. They are excelling in top-of-mind awareness, but they aim to enhance their engagement objectives to drive more revenue and ultimately achieve the right acquisitions.

Approach

For the FIRST TIME EVER, a revolutionary Lens has integrated 7 advanced technology features, including 4 entirely new and innovative elements. HungerStation is proud to be the FIRST ADVERTISER GLOBALLY to access and launch this cutting-edge lens, leading the way as a first mover in the latest Snapchat campaign. Snapchat developed a mini-game for users, where they had to collect the new HS mascot box at various locations in Riyadh and Jeddah. This milestone sets a new standard in advertising technology, demonstrating HS commitment to innovation and excellence.

Topline Results

• Reached 66% of Snapchatters in KSA
• Over 7.34 years of total lens playtime
• 6.09 years of playtime in KSA alone
• First-ever advertiser globally to launch a Lens with 7 advanced technology features (4 brand-new to the platform)
• Created a new benchmark in AR gamification for the region
• Drove higher youth engagement and positioned HungerStation as a first mover in digital innovation