Designing for People
Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries. Carat is a dentsu company and delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.
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Digiday Media Buying & Planning Awards 2025
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2025 Kraft Heinz North America Supplier Awards
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Trophies in Clio Awards 2025
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US Agency of the Year 2025 shortlisted
Featured Work
Our Insights
Media Predictions Report 2026: Designing for the Now and Next
2026 won’t be about more — it will be about better. After years of digital sprawl, consumers are done with chaos and are craving simplicity via integrated ecosystems that make life feel effortless. In a world of algorithmic sameness, personality becomes the edge: Brands will win by adding wit, charm, and cultural texture to standardized formats. The future belongs to those who make media and technology feel human again. Carat predicts a human-centered media renaissance in 2026, focusing on 4 key trends in the report.
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CPG Marketing at the Algorithmic Crossroads
Carat has been a pioneer in the media industry for 60 years, helping the world's most iconic CPG brands to grow. At every inflection point in the media landscape, we backed the craft of communications planning to make a transformative impact on brands' top and bottom lines. As media changes again, Carat leads CPG brands into the Algorithmic Era.
Consumer EQ: The New Social Code
In a world where the definition of “socializing” is evolving in real time, brands face a pivotal moment. Traditional gatherings are evolving into digital hangouts, niche communities, and hybrid experiences that blend the physical and virtual. As consumers rewrite the rules of social engagement between new and old, brands are faced with challenges and a massive opportunity: How do you authentically intersect with new social behaviors without disrupting them? The answer lies in understanding the new rules of engagement—where presence, participation, and purpose matter more than ever.
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