Dentsu Taiwan has been recognized at the 2025 Taiwan Corporate Sustainability Awards (TCSA), organized by the Taiwan Institute for Sustainable Energy (TAISE), receiving the  Foreign Companies Sustainability Excellent Performance Award under the  Comprehensive Performance of Enterprise Sustainability. Selected from a field of 1,075 participating companies, Dentsu Taiwan is the first and only company from the marketing communications industry to receive this honor, setting a new precedent for the sector’s sustainability performance. 

“We are truly grateful for this recognition from the Taiwan Institute for Sustainable Energy and the TCSA jury,” said Jennifer Tang, CEO, Greater North Asia & Taiwan, Dentsu. “Guided by our Business to Business to Society (B2B2S) strategy and four core sustainability pillars: Integrity, People & Culture, Innovation, and Environment. We aim to leverage our marketing and communications capabilities to drive progress for both businesses and society. For Dentsu, sustainability is not only from global frameworks but rather about starting from the real needs of Taiwan’s markets, clients, industries, and communities, and turns those needs into actions to bring positive impact.” 

Speaking about Dentsu Taiwan’s sustainability roadmap, Fupei Wang, Chief Consulting Officer, Sustainability, Dentsu Taiwan, added: “For us, sustainability is not only a catalyst for cultural transformation; it is also a key source of competitive advantage. From us including our clients to the related industries, we build on B2B2S by marketing innovation and expertise to create sustainability strategies that reflect the unique characteristics of our sector. For example, the first ISO-14067 verification of carbon footprint for media advertising certificated is Dentsu Taiwan that we have led the Taiwan marketing communications industry to the world. This TCSA recognition is a tremendous encouragement, and it further strengthens our commitment to working closely with all stakeholders on the journey toward a sustainable future.” 

Leading Climate Action with Two Industry-First Achievements in Taiwan’s Marketing Communications Industry 

Dentsu Taiwan is the first company in Taiwan’s marketing communications industry to complete ISO 14064-1 Verification Statement, as the foundation for carbon management and energy policy. As a member of RE100, Dentsu has committed 100% renewable energy by 2030, and reached 79.5% in 2024. The company’s net-zero targets have been validated by the Science Based Targets initiative (SBTi), with a commitment to achieve net-zero emissions by 2040. By 2024, Scope 1 and Scope 2 emissions had been reduced by 30.5% compared with the baseline year. For Scope 3, Dentsu works closely with suppliers through sustainable procurement policies and value-chain collaboration to accelerate the transition toward net zero. 

To address the carbon impact of media and advertising, Dentsu Taiwan has gone beyond traditional boundaries by partnering with National Taiwan University’s Graduate Institute of Environmental Engineering to develop the media advertising carbon footprint calculation model and obtaining the world’s first ISO-14067 verification of carbon footprint for media placements. This provides brands with measurable pathways to decarbonize their media activities. Dentsu is also advancing carbon footprint verification for television media, helping to establish more transparent and sustainable low-carbon standards for the marketing communications industry. 

People at the Center: Foster a diverse and Inclusive corporate culture to create  sustainable workplace 

Dentsu firmly believes that people are at the heart of sustainability. To build a forward-looking and resilient organization, Dentsu Taiwan has developed an integrated talent strategy spanning recruitment, development, and retention, creating a system that continuously cultivates the next generation of marketing and technology professionals. 

Combining global vision with local market needs, Dentsu Taiwan has introduced a comprehensive learning blueprint and an Integrated Client Lead (ICL) community. In 2024, our employees completed a total of 55,000 training hours, strengthening their professional capabilities and equipping the team to navigate future industry changes. 

On diversity, equity and inclusion, Dentsu has embedded structural support for women’s career development through the “WOW MOM” campaign from policy framework and flexible work arrangements, enabling employees to better balance family and career. In parallel, the “wellness@dentsu” program integrates physical and mental wellbeing, flexible working hours, and annual-leave policies that go beyond legal requirements, fostering a workplace where people can perform at their best with peace of mind. These people-centric initiatives make talent the true foundation of Dentsu’s long-term sustainability. 

Innovating for Gender Equality, the Environment, and Local Revitalization 

As a group with strong creative and marketing capabilities, Dentsu Taiwan continues to use its professional expertise to address critical social issues, moving sustainability from awareness to actionable solutions. 

On gender equality, the “Unfreeze My Rights” campaign used creative storytelling to spark public dialogue on reproductive autonomy and egg-freezing rights, encouraging broader understanding and contributing to wider public and policy discussions. 

In the field of local revitalization, Dentsu supported the Laomei community in developing a neighborhood system focused on sustainable tourism, local culture, and community building, to create Taiwan’s first painted-village with multimedia and driving local regeneration. 

Within the organization, Dentsu promotes sustainability awareness through internal sustainability salons and the “Nice to Meat Free” initiative, which encourages employees to choose at least one vegan-meal per day. In a single month, the initiative delivered 30,000 vegetarian meals, reducing more than 25,000 kilograms of CO₂ emissions, making it a leading successful case to stress how corporate behavior change can support low-carbon living. 

With balanced progress across governance, environment, people, supply chain, and social impact, Dentsu Taiwan has been recognized as a benchmark foreign enterprise in sustainability. 

Looking ahead, Dentsu Taiwan remains committed to net-zero operations and to working alongside industry partners and brand clients to drive the marketing communications industry and the brands it serves toward a more resilient and sustainable future.