Dentsu Taiwan has delivered a standout performance across multiple major local and international award shows in 2025, achieving nearly 200 wins in total. Spanning global, regional, and local recognitions, the awards cover creative communications, media strategy, e-commerce and data applications, as well as sustainability and employer branding. Together, they underscore Dentsu Taiwan’s strength as a fully integrated marketing communications group and its ability to drive meaningful growth for brands.

From Agency to Strategic Growth Partner

At the recently announced 2025 Campaign Agency of the Year (AOY) Awards for Greater China, Dentsu secured 3 Gold, 4 Silver, and 5 Bronze awards across consulting, media strategy, digital innovation, e-commerce, and experiential marketing. The results highlight the power of the one dentsu model and the breadth of capabilities across the network.

Dentsu Creative won Gold for “Consultancy of the Year” for the second consecutive year, one of the most significant achievements for Dentsu in 2025. The recognition reflects Dentsu’s evolution beyond the traditional remit of a marketing communications agency to become a strategic advisor to clients on brand building, business growth, and market development.

Through an Idea-Led, AI-Powered and Value-Driven approach, Dentsu delivers end-to-end integrated solutions that connect business strategy, media planning, and experience design. This model enables brands to break through growth plateaus, achieving both measurable business results and long-term impact, and further strengthens Dentsu’s positioning as a true growth partner.

Dentsu Creative has also transformed sustainability and social issues into concrete, impactful initiatives. In 2025, its flagship advocacy project “Unfreeze My Rights” won a Bronze Lion at the Cannes Lions International Festival of Creativity, making it the only campaign from Taiwan to be recognized at the festival this year. The work also picked up two Gold awards at PR Awards Asia 2025 and received a Silver for “Greater China Ad Campaign of the Year” at Campaign’s Greater China AOY, demonstrating how creativity from Taiwan can drive social change and gain global recognition.

In addition, Dentsu Creative and its group brands Taiwan dentsu, dentsu One and isobar were recognized across multiple categories including brand experience, B2C marketing, consumer engagement, and digital innovation. These achievements showcase Dentsu’s ability to simultaneously deliver brand growth and social value through its creative services.

“Receiving recognition across so many prestigious shows in Taiwan and beyond is only possible because of the trust our clients place in us and the close collaboration between all Dentsu brands,” said Gary Chi, CEO, Creative Practice, Dentsu Taiwan. “Looking ahead, we will continue to combine creativity, digital innovation, brand experience, technology, and culture to drive sustainable growth for our clients and deliver long-term positive impact for both business and society.”

Media Leadership, Experience Marketing and Data Innovation Power Future Growth

In media and data-driven services, Dentsu’s media brands and Merkle have also achieved strong results in 2025.

Carat Taiwan ranked first in the latest RECMA qualitative evaluation for media agencies in Taiwan published in October. Leveraging its strengths in data insights, strategic innovation, and omnichannel integration, Carat also won four awards at the 2025 Meta Agency Partner Awards and has been recognized as a LINE Biz-Solutions Diamond Partner for five consecutive years. In a fast-changing world of algorithms and digital platforms, Carat continues to help brands interpret market signals from big data and understand real consumer needs through both strategic thinking and precise execution.

iProspect Taiwan won Gold at the Asia eCommerce Awards 2025 and Silver for “Greater China E-commerce Agency of the Year” at Campaign’s Greater China AOY. Building on a foundation of data and technology, iProspect has become a leader in digital media services, with a proven track record of delivering measurable business growth and helping brands stay ahead in a highly dynamic digital environment. Dentsu X Taiwan also took home a Bronze for “Taiwan Media Agency of the Year” on the strength of its audience insight and cross-platform media strategies.

Dentsu Sports & Entertainment has rapidly become a trusted partner for brands in the entertainment and sports space by building compelling entertainment IPs and securing exclusive marketing rights to multiple major international sporting events. In its first year participating in Campaign’s Greater China AOY, the team earned a Silver for “Greater China Specialist Agency of the Year,” recognizing its capability in content development, IP management, and creating immersive brand experiences.

“The performance of our media brands this year once again proves our leadership across digital, media, and experiential marketing,” said Robin Lu, CEO, Media Practice & CEO, dentsu X Taiwan. “These achievements are the result of strong collaboration between our teams and clients. We will continue to provide deep consumer insights and sharp media strategies to help brands sustain growth in a rapidly changing market environment.”

In customer experience management (CXM) and business innovation, Merkle Taiwan was recognized at the 2025 Future Commerce Awards with two Silver awards for “Best Experience Innovation” and “Best Business Model Innovation.” By combining strengths in membership strategy, audience data activation, and AI-powered personalization, Merkle continues to enhance Dentsu’s overall capabilities in CXM and data-driven business transformation.

B2B2S in Action: People-Centric Sustainability and Long-Term Value Creation

In sustainability and social impact, Dentsu Taiwan was recognized at the 2025 Taiwan Corporate Sustainability Awards (TCSA) with the “Foreign Companies Sustainability Excellent Performance Award.” Organized by the Taiwan Institute for Sustainable Energy, the awards are among the most important sustainability benchmarks in the market. Selected from 1,075 participating companies, Dentsu was the first and only company from the marketing communications industry to receive this honor, reflecting its strong performance in sustainability governance, environmental action, and stakeholder engagement.

Guided by its global Business to Business to Society (B2B2S) vision, Dentsu builds its sustainability approach around four pillars: Integrity, People & Culture, Innovation, and Environment. Leveraging its marketing and communications capabilities, the group supports companies in pursuing growth while fulfilling social and environmental responsibilities. At the 2025 Campaign Greater China AOY Awards, Dentsu also won Gold for “Greater China CSR Achievement of the Year” in recognition of its long-term commitment to CSR and sustainability initiatives. In parallel, it received Gold for “Greater China Best Place to Work,” highlighting its achievements in corporate culture, talent development, and technology empowerment.

These results build on Dentsu’s recognition as a “Best of the Best” winner in HR Asia’s Best Companies to Work for in Asia awards, where the group received the main Best Companies to Work for in Asia award, alongside four special awards: the Diversity, Equity & Inclusion Award, Most Caring Company Award, Sustainable Workplace Award, and Tech Empowerment Award. Together, these honors show how a people-centric mindset is firmly embedded in Dentsu’s culture. A healthy work environment, structured learning resources, and cross-brand collaboration mechanisms have become the foundation for delivering high-quality professional services and enabling creativity and innovation.

Looking ahead, Dentsu Taiwan will continue to place talent, technology, and innovation at the core of its strategy, further strengthening integration across creative, media, data, and consulting. The group aims to help brands accelerate growth in an AI-driven era while maintaining a leading position in an increasingly competitive market. At the same time, Dentsu will continue to act on its B2B2S commitment, creating long-term value for society and the environment and fulfilling its role as both a growth partner for brands and a responsible corporate citizen.