Burger King – Home made skinned potato launch campaign

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higher sales than the KPI

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higher post engagement rate than that of other video posts

Challenge

Introduce a new product to the market while reaching a sales volume which is high enough to keep the premium product position.

Solution

A digitally driven integrated campaign using memes, online videos and other brave social content to generate engagement, starring a granny as the ultimate epitome of home made food.

Impact

Reached extremely high engagement rate and sales KPI just 12 days into the campaign.

Dentsu Creative

Part of Dentsu, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity and will be Dentsu’s sole creative network by the end of 2022.

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iProspect

iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, Hendricks, Levi’s, Budweiser, Microsoft, Under Armour, LG, Hilton, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

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